Digital Advertising Snapshot: Q2 2022
Findings on how digital advertising spend has changed over the past few months in response to the economic downturn.
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Organizations Rethinking Digital Ad Spend to Cut Costs
Digital ad spend declined in the second quarter of 2022, signaling the effect of a broad economic downturn. As organizations scramble to slash spending company-wide, advertising budgets seem to be shrinking as a result.
Using data from virtual cards on the Mesh platform, we analyzed the overall trends in digital marketing to get a snapshot of how much companies are spending, which channels they’re investing in and where they’re reducing costs.
Download our Digital Advertising Snapshot: Q2 2022 report to learn:
- Which digital platforms saw the most advertising money being pulled back
- Which industry verticals made the biggest changes to their advertising budgets
- Where digital advertisers are choosing to focus their remaining advertising spend
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